2010 Toyota Prius body problems

Filed Aug 25, 2026 · Body, Brakes · TX

To Whom It May Concern, I am writing to formally complain about the way Toyota has handled the problems with my 2010 Toyota Prius and my repeated requests for assistance. I have been a loyal Toyota customer and have purchased two new Toyota vehicles because I trusted Toyota's quality and expected good customer service. Unfortunately, after years of contacting Toyota, I have repeatedly been given the runaround without receiving a meaningful resolution. I am now facing a serious and expensive brake system problem. The vehicle requires replacement of the brake booster with master cylinder and the brake booster vacuum pump, with an estimated repair cost of approximately $4,000. This is a major safety-related repair, and I believe Toyota should properly investigate the issue and consider warranty coverage or financial assistance. I am also experiencing a serious problem with the paint, which is melting/deteriorating. I have contacted Toyota about these issues before, but the company has not provided the assistance I expected. It is extremely disappointing that after purchasing two new Toyota vehicles, this is the type of customer service I have received. I should not have to repeatedly contact Toyota or file complaints before my concerns are taken seriously. I am requesting that Toyota review my vehicle's history, my previous complaints, the brake system failure, and the paint problem and provide a fair resolution, including consideration of reimbursement or assistance with the approximately $4,000 brake repair. I hope Toyota will take this matter seriously and respond in writing. If Toyota is unwilling to resolve these issues, I will consider escalating my complaint to the appropriate consumer-protection and regulatory agencies.

Filed Dec 29, 2025 · Body · AR

The color of my Prius 2010 starts with 070, blizzard white pearl. The body started peeling. I have visited Toyota dealer on 12/29/25 with this issue and got to know that this issue is well known but the service campaign was finished around June, 2025. I own this car from 2023, October and visiting Toyota dealers for services regularly, but never thought that this issue was a common issue by Toyota. Also, I have not heard anything from dealer. It is also true that the issue was not severe and even if it was, I was not attentive to that, apologize for my ignorance. However, it seems the issue is getting worse day by day. I did not receive any notice from Toyota about any campaign about this issue. My Toyota dealer recommended me to reach out to Toyota if any courtesy repair can be done on my vehicle. I reached out to Toyota, but seems to me they cannot do much. Can I get any help in this regards?

Filed Nov 19, 2025 · Body · TX

It's a known quality defect covered under CSP ZKG. Toyota has received reports of paint peeling on certain vehicles with the original factory-applied Blizzard Pearl or Super White paint colors. These reports indicate that vehicles with these specific paint colors, applied during the vehicle manufacturing process, may experience paint peeling on exterior metal body panels. The Customer Support Program (CSP) provides coverage for involved vehicles with the original factory Blizzard Pearl or Super White paint. The covered condition may occur when sunlight over time degrades the adhesion between the factory-applied paint primer coat layer and the base metal electrodeposition layer causing the paint to peel from the metal body panel. If the condition is verified, the specific panel affected will be repainted. The problem is that I was not notified for my 2010 Prius II and found out today, November 19th, that the paint peeling issue was covered in a CSP. I contacted the Toyota of Richardson service department, Justin Houge, and he referred me to Toyota Headquarters in Plano, TX. I contacted Toyota Headquarters specialist, Amanda, and she informed me that the CSP expired on June 13, 2025 and to contact the dealership for remedy. Attached are photos of the blizzard pearl paint peeling on all four door panels and driver fender panel.

Filed Apr 28, 2023 · Body · KY

2010 toyota prius. Consumer writes in regard to paint issues on vehicle. The consumer stated because of the original paint problems, "a customer support program is provided by toyota for vehicles with the original factory blizzard pearl paint. If the condition is verified the specific panel affected will be repaired."

Filed May 27, 2020 · Body · MA

Factory defective paint resulted in peeling paint. Contacted toyota by email & phone & they refuse to reimburse me $3,529.04 that I paid to have my car repainted, insisting that my toyota prius iii is not included in the defective paint recall. I have a case [xxx] on file with consumer assistance office metro west. You have my permission to contact fred nassif at bridge st. Auto body, 781‑326‑8707 for assistance regarding the peeling paint. He can provide you with verification & pictures.*dt information redacted pursuant to the freedom of information act (foia), 5 u.s.c. 552(b)(6).'

Filed Jan 22, 2020 · Airbags, Body · 88,500 miles · CA · crash · 1 injury

Air bag did not deployed at the time of accident. Damaged/rip apart front bumper...car is total loss as per insurance adjuster. Other collided honda cr-v had all its air bags deployed. None on my prius. Accident happened at major intersection ,when green light turned on I paddle my car , other car honda cr-v came at a speed to make left turned and hit my front bumper.

Filed Dec 3, 2018 · Body · OH

Automotive paint is unstable. On the sides there are several points. Many paint chips in front of the car. The machine quickly rusts.

Filed Jun 27, 2018 · Airbags, Body · 89,000 miles · CA · crash · 4 injuries

I was on the freeway in traffic, going 60 MPH. There was road construction coming up ahead. I depressed the brake pedal and nothing happened. The car didn't slow down at all and I crashed into another vehicle. My car was manufactured when the 'voluntary safety recall' by toyota was supposed to address this, but I received no notification, nor did thousand oaks toyota, where I had the car serviced, communicate about it.

Filed Jun 27, 2017 · Airbags, Body · CA · crash · 1 injury

*takata recall I was involved in a major car accident during lunch hour on the 405 south fwy in los angeles, ca. I was struck by a semi truck who was merging into my lane and while I tried to get out of his way by speeding up. I was clipped by the truck and my car careened infront of the truck and was pushed before he applied his brakes. My car then spun out of control across all fwy lanes. I was hit by two other on coming cars before coming to a stop in the carpool lane. All cars including the truck were driving approximately 65-70 MPH based on the police report. My foot was on the gas the entire time as I spun out of control. My complaint is regarding the airbags. None of the side or front airbags deployed at the time of all impacts. I had the vehicle inspected by an independant inspection company after contacting toyota. I have yet to hear back from toyota even though they have had the report for almost two months. I finally received the report from the inspector after threatning to have my attorney contact them. I don't know how to read the findings of the report since its all technical engineering. I am attaching the report and hope that someone in your department can review it and followup. Thank you

Filed May 1, 2017 · Body · 137,000 miles · NH

Went to swap the license plate in my prius after registering in new state. Back license plate bolt on upper-right side unscrewed partially and then the bolt housing detached from the vehicle. As a result, the screw cannot be unscrewed and the license plate cannot be removed. Called toyota and they knew what I was talking about. Said the repair would take one hour and cost $110'for a bolt that malfunctioned. The vehicle isn't technically street legal now and they can't see me for several days. I said that I didn't think a component like that should just break off, and I was told it may have been a result of the wrong bolt size being used. That's unlikely as this car has only ever seen toyota dealerships and that was where it was purchased. Very disappointed and it sounds like toyota knows about this issue.